Marketing attribution is the practice of measuring and evaluating the impact of the marketing touchpoints along the shopper’s journey that helped convert or move them another step closer to conversion.
Once you have a clearer insight into where, when, and how a consumer interacts with your brand, your marketing team should be able to adjust and customize campaigns to meet your specific desires of individual consumers, thus improving marketing ROI, which in turn improves your bottom line.
Marketing attribution is important to help successfully create your marketing campaigns, but it is challenging to do correctly. We have put together a good guideline of Do’s and Don’ts to help you get started doing things right.
Download your own copy of our Attribution Guide today!